Online…
People are spending twice as much time online compared to 10 years ago, fuelled by increasing use of tablets and smartphones. The biggest increase has been among young adults, with time spent online almost tripling. In total, the average adult spends more than 20 hours online a week, which includes time spent on the internet at work.
Thus, it’s essential for brands to have a presence and reach their customers online and on mobile.Especially brands that offer their products and services offline, finding the most effective digital platforms to communicate to their customers can be a challenge.
Online 2 Offline
The e-Voucher solution is a perfect tool that will bring consumers to a brand’s offline presence. Equipped with push notifications and geo-location notifications to remind consumers of their redemptions. It is also useful to brands to track redemptions in real time with a Live Dashboard.
To have brand presence on customers’ mobile is an effective solution…
However, apps generally have low download or retention rates unless it gets used on a regular basis or serve benefits like loyalty points etc. Since space on smartphones are limited, claiming this prized mobile real estate is a challenge most brands cannot successfully achieve.
So how do Brands exist in customers’ smartphones without apps? e–Brand Solutions provides endless opportunities
Fortunately, there is a method to engage customers without the downloading of any apps by leveraging on the capabilities of the iphone/android wallets. And it works exactly and more effectively than apps because it is lightweight and does not take up space on your customers’ smartphones. And similar to the e-Voucher Solution, it provides push and geo-location notifications and all tracking capabilities.
Brands are able to update content and push out new notifications.
It can be used in multiple ways namely:
- O2O activations
- E-commerce activations
- Invitations to events
- Brand or Product updates
- Delivering useful content (eg. Health tips)
- Loyalty Programmes
Thus allowing Brands to have a direct channel of communication with customers all around the globe all the time!